FROM LOS ANGELES TO SEOUL

Our World Expands

Brochu Walker opens its first international Maison.
A new home in Seoul, born from a shared perspective across the world.
Interior view of the Brochu Walker Maison Seoul flagship store.

This moment in Brochu Walker’s evolution started from a feeling; a shared perspective and familiarity translated from across the world. Opening our first international ‘Maison’ in Seoul was based on natural intuition but it didn’t happen overnight.

Choosing Seoul as the Brochu Walker flagship revealed itself to us over time. Our shared connection through design and craftsmanship set the foundation for our relationship. The way that tradition and modernity are balanced mirrors how we think about clothing: that pieces should be lived in, collected over time, and worn with meaning.

Brochu Walker imagery from the Seoul Maison campaign.

Seoul Maison

As we spent time in the Cheongdam Apgujeong fashion district, it was clear the city had a thoughtful pace and energy; one that we shared an affinity for. This shared sensibility is what made Seoul feel like a natural extension of our world, bridging understated luxury and timeless versatility.

Imagined as a sanctuary, Brochu Walker Seoul Maison encapsulates our California origins. It will reflect both where we come from and where we are now. The space embraces natural materials and soft light, working in harmony with Seoul’s refined aesthetic. The result is a calm, more intentional luxury shopping experience in Gangnam.

“Korea has a deep appreciation for quality, intent, and thoughtful, easy design, which aligns perfectly with how we approach luxury to live in.”
— KARINE DUBNER, CEO AND CHIEF CREATIVE OFFICER

The Brochu Walker Maison Seoul flagship.

From Los Angeles to Seoul

This balance of relaxed sophistication and intentional design is the essence of what we’ve built. It’s where understated luxury feels personal, never prescribed.

As one of the most influential fashion markets in Asia, South Korea values individuality and longevity over excess. South Korea’s emotional relationship with clothing resonates deeply with our own philosophy, empowering the wearer to build a foundation for a lasting wardrobe.

“That emotional relationship with apparel mirrors how we design: pieces meant to be lived in, versatile, and worn with intention.”
— KARINE DUBNER

Cha Joo-Young, Brochu Walker’s first Korean brand ambassador.

Introducing Cha Joo-Young

This endeavor also marks the beginning of a new creative partnership. We’re honored to announce Cha Joo-Young, the award-winning actress from The Glory and The Queen of Crowns, as our first Korean brand ambassador.

Exterior of the Brochu Walker Maison Seoul flagship building in Gangnam.

One of many new beginnings.

The expansion of Brochu Walker’s Maison Seoul isn’t just simply a new location; it’s a new home and a continuation of what we’ve built together.

Brochu Walker Maison Seoul opens July 18th, 2026 at Apgujeong-ro 42-gil 26, Gangnam-gu.